EventTracker and Google Analytics 4 integration

Last updated: March 11, 2024 Written by: Author

Patrycja Szurgacz

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EventTracker is a tracking tool available in the Dashboard of each landing page. The tool records every user action on your page, including scroll depths, form errors, and image interactions.

Learn more about EventTracker and get free access for 7 days.

Google Analytics 4 comprises several default events that can be tracked without the need to set them up manually. If you want to record more events with GA4, you'll need to set up them yourself. With EventTracker and Google Analytics 4 integration, your events will be automatically sent to GA4's Reports tab.

Follow this guide to integrate EventTracker and Google Analytics 4. You can create one connection per account.

Get setup keys from GA4

1. Log in to your Google Analytics 4, navigate to the Admin tab (1) and select Data Streams (2).

2. Select your domain and copy the Measurement ID. If you don't have any domains yet, set up a property (follow this guide, steps 1-4).

3. In the same tab, scroll down, toggle the Enhanced measurement option, and select Measurement Protocol API secrets.

4. Click the Create button to add a new key, and copy the Secret value.

You'll paste both keys into your Landingi account.

Set up the integration in Landingi

1. Log in to Landingi, click the user name in the top right corner, and go to the Settings tab.

2. Scroll down to find the EventTracker section, paste the keys copied from GA4 and save changes.

3. The events recorded by EventTracker will be sent to your Google Analytics 4 account.

4. If you don't want to send some of the events, you can exclude them in the Events tab of your landing page.

A list of events

The table below includes all events recorded with EventTracker and their names. This will help you manage the events in GA4. The list refers to the current version of EventTracker.

Check out the latest version of EventTracker

WIDGET	ACTION	EVENT NAME
Button Widget	Clicking on a button	click_button
Button Widget	Displaying a lightbox	view_lightbox
Icon Widget	Clicking on an icon	click_icon
Icon Widget	Displaying a lightbox	view_lightbox
Image Widget	Clicking on an image	click_image
Image Widget	Displaying a lightbox	view_lightbox
Form Widget	Form errror occured when submitting a form	form_error
Form Widget	Started filling out a form	form_start
Form Widget	Submiting a form successfully	form_submit
PayPal Widget	Clicking on a PayPal button	click_paypal_button
PayPal Widget	Successful PayPal purchase	paypal_purchase
Stripe Widget	Clicking on a Stripe button	click_stripe_button
Stripe Widget	Successful Stripe purchase	stripe_purchase
PayU Widget	Clicking on a PayU button	click_payu_button
PayU Widget	Successful PayU purchase	payu_purchase
	Scrolling	scroll

Event parameters that are sent to GA4:

PARAMETER	PARAMETER NAME
page_location	Event page URL
page_type	Main page / thank you page
element_id	ID of the event element
element_label	Element label
language	Visitor's browser language
country	Visitor's country
device	Visitor's device
percent_scrolled	Scroll depth in percentage (without the % sign)

NOTE: Keep in mind that Google Analytics 4 is a third-party solution and is continually being developed. We do our best to keep this guide updated, but if you come across any changes in the set-up process, let us know.

Browse all integrations in our Integrations Catalog to see tools you can connect Landingi with.